The Use of Positive Self-Presentation in Diplomatic Discourse a Pragmatic Appraisal of the Speeches of Some Cameroonian Diplomats

Abstract: This paper examines the use of positive self-presentation in diplomacy and diplomatic discourse with particular attention to speeches made by Cameroon diplomats from 2000 to 2020. When diplomats present themselves in a positive, optimistic way, they do so to improve their mood and improve their international relationships. Diplomacy is a tactical method or form of self-presentation and also of impression management. In this case, states and their diplomats shape the images to impact foreign policies and bridge personal identity with national identity which include strategies like image enhancement and sometimes blame avoidance. Goffman (1967) thinks that self-presentation and impression management of speakers and writers, who especially try to make a positive image and impression while avoiding a bad image about them is common in discourse practices. Using Austin’s (1962) speech act theory, the study got speeches from seven (6) Cameroon diplomats and chose to work on 15 of their speeches. The findings actually revealed that Cameroon diplomats do engage in positive self-presentation. They present themselves better by so doing, brand Cameroon’s image. The motivation to preserve a positive image of the country and themselves are part of a constant display of their dispositions though they sometimes depend on some situational features to elicit them.